The Confederation of African Football has said that the TotalEnergies Africa Cup of Nations Morocco 2025 has become the most successful commercial venture in the history of African football, recording more than a 90 per cent increase in revenues.
In a statement obtained from its website yesterday, CAF said the achievement was driven by expanded sponsorship deals, broader media rights distribution and entry into new markets, particularly in Asia. The continental body attributed the surge to expanded partnerships, wider media rights distribution and penetration into new territories.
It explained that the growth was driven by a significant increase in the commercial partners of CAF, increase in media rights distribution and also CAF venturing into new markets most notably the Far East, China, Japan while also consolidating traditional markets.
It further added that, For the 2025 edition in Morocco, CAF has continued to attract more partners and now has 23 sponsors.
