The lineup of activities for the 10th Africa Magic Viewers’ Choice Awards (AMVCA) begins on Friday, May 10, 2024, with the Cultural Day event. The Cultural Day event will formally kick off the series of activities preceding the Award Night tomorrow, May 11.

Dr. Busola Tejumola, Executive Head, Content and West Africa Channels, MultiChoice West Africa, expressed her excitement about the upcoming event, stating that the award ceremony has enjoyed immense growth and recognition since its inception in 2013.

“The 10th edition of the AMVCA represents a significant milestone in our journey to celebrate African talent and creativity. This year’s edition celebrates a decade of excellence in African cinema and television. As we prepare to mark this momentous occasion, we look forward to honouring the incredible contributions of filmmakers, actors, and industry professionals who continue to inspire and entertain audiences across the continent and beyond.”

The event will see winners emerge from 25 categories comprising 16 non-voting, non audience voting categories, and recipients of two recognition awards – Lifetime Achievement and Trailblazer Awards.

Sponsored categories include Best Lead Actor and Actress categories, sponsored by Verve and Quickteller respectively, the Best Movie, Best Digital Content Creator, and Best Indigenous Africa Magic Originals categories sponsored by Amstel Malta, and the Best Director category sponsored by Martell. MTN sponsors the Best Short Movie category, and the Best in Cinematography category is sponsored by TECNO, while the Best Unscripted M-net original and Best Writing TV Series categories are sponsored by Indomie.

Goldberg, a beer from Nigerian Breweries Plc, has also announced its sponsorship of the cultural night at the AMVCAs. This sponsorship marks a significant partnership between two prominent forces known for celebrating African creativity and excellence.

A key highlight from this sponsorship is Goldberg rewarding the best-dressed male and female attendees at the AMVCAs’ Cultural Night event, slated to be held at Eko Hotel and Suites today, with one million naira each.

“Goldberg sponsoring the AMVCAs, particularly the cultural night event highlights our commitment to celebrating African heritage and promoting cultural excellence.” stated Kunle Aroyehun, Senior Brand Manager, Goldberg. “We believe that cultural diversity is a source of strength and inspiration, and we are excited to partner with a platform known for showcasing the beauty and richness of African traditions.”

Goldberg’s sponsorship of the cultural night at the 2024 AMVCA demonstrates the brand’s drive to celebrate and promote African talent, innovation, and cultural identities. The brand’s decision to reward the best-dressed male and female attendees adds an exciting element of competition and glamour to the AMVCA Cultural Night.

As Goldberg continues to lead the way in promoting our rich heritage, the brand remains dedicated to creating memorable experiences that resonate with consumers. Through its support of the AMVCAs, Goldberg reaffirms its position as a brand that not only celebrates African creativity but also actively contributes to its growth and recognition on a global scale.